Odisha New Year Liquor Sales 2026: While the world welcomed 2026 with prayers and resolutions, Odisha decided to celebrate with “high spirits”—quite literally. According to the latest data from the State Excise Department, Odisha witnessed a massive surge in alcohol consumption, with liquor sales crossing a staggering ₹51 Crore on the eve and the first day of the New Year.

The “Dhak-Dhak” (gulping) spree has shattered all previous records, proving that the celebration fever in the state was at an all-time high.

Odisha New Year Liquor Sales 2026: The Numbers Game: Where did the money go?

The revelry wasn’t just limited to high-end parties; the demand spanned across all segments, from premium foreign liquor to local favorites.

• Total Sales: ₹51 Crore+ (Statewide)
• Top City: Bhubaneswar led the charts, contributing nearly ₹32 Crore to the total sales within the holiday week.
• Cuttack & Puri: Followed closely, with Puri seeing a massive influx of tourists who added significantly to the excise revenue.

Odisha New Year Liquor Sales 2026: What was on the Menu?

The preferences of Odia party-goers were clear this year:

1. Indian Made Foreign Liquor (IMFL): Whiskeys and Vodkas remained the top choice for New Year’s Eve.
2. Beer: Despite the slight winter chill, beer sales saw a 25% growth compared to last year.
3. Country Liquor: Rural pockets of Odisha saw a steady flow of country liquor, contributing nearly ₹2-3 crore to the total tally.

Odisha New Year Liquor Sales 2026: Why the Record Spike?

Several factors contributed to this “booze-boom” in 2026:

• Extended Celebrations: With the New Year falling mid-week, the festivities started as early as the preceding weekend (Christmas).
• Tourism Surge: Over 5 lakh tourists visited Puri, Konark, and Gopalpur, driving up the demand in hotels and shacks.
• Strict Enforcement: Due to a massive crackdown on “illegal/non-duty paid” liquor, more consumers shifted to licensed shops, reflecting higher official sales figures.

The “Chicken-Mutton” Combo

It wasn’t just about the drinks. Meat shops across Bhubaneswar and Cuttack reported sales of over ₹10 Crore on January 1st alone. The combination of “Mada & Mansa” (Liquor and Meat) remains the ultimate celebration formula for Odisha.

Bhubaneswar’s ₹32 Crore Drinking Spree: How Odisha Celebrated New Year 2026 with Record Sales

The capital city of Odisha, Bhubaneswar, has set an unprecedented record in alcohol consumption to welcome 2026. According to the latest official data from the Odisha Excise Department, the city witnessed a massive ₹32.55 crore in liquor sales during the final week of 2025 (December 25 to December 31).

This spike represents more than a two-fold increase over the city’s average weekly revenue of ₹14 crore.

The Breakdown of a “High” Week

The “Zero Night” festivities saw a complete sell-out of party packages across pubs and clubs. The following table highlights the volume and value of spirits consumed in the capital:

Liquor Category	Volume Consumed	Total Revenue
IMFL (Foreign Liquor)	2.80 Lakh Litres	₹28.04 Crore
Beer	1.78 Lakh Litres	₹3.56 Crore
Country-Made Liquor	2.35 Lakh Litres	₹94.20 Lakh

The “Mada & Mansa” (Liquor & Meat) Connection

Celebrations weren’t just about drinks. The food industry mirrored this boom, with non-vegetarian traders in Bhubaneswar recording a staggering ₹7.01 crore turnover on December 31st alone.

• Mutton: 52.5 tonnes sold for ₹2.52 crore.
• Chicken: 195 tonnes sold for ₹2.36 crore.
• Fish & Eggs: Combined sales of nearly ₹2.13 crore.

FAQ: Odisha New Year Liquor Sales 2026

Q1: What was the total liquor sale in Bhubaneswar for the New Year week? A: The total sales reached ₹32.55 crore between Christmas (Dec 25) and New Year’s Eve (Dec 31).

Q2: Which type of alcohol was most popular? A: Indian Made Foreign Liquor (IMFL) was the top choice, accounting for over 86% of the total revenue at ₹28.04 crore.

Q3: Were there any arrests or seizures during the celebrations? A: Yes. To curb illegal activities, the Excise Department conducted massive raids, seizing contraband worth ₹2.7 crore and arresting 95 individuals over the two-day peak period.

Q4: Why was there such a huge spike in sales this year? A: Officials attribute the record to the “Wednesday factor” (New Year’s Eve falling on a day favored for non-veg), a rising urban nightlife culture in Patia and Sahid Nagar, and the influx of tourists.

Q5: How much meat was consumed in Bhubaneswar on Zero Night? A: On December 31st, residents consumed approximately 52.5 tonnes of mutton and 195 tonnes of chicken, totaling over ₹7 crore in non-veg sales.